ABENTEUER REGENWALD RELAUNCH

In 2021, the NGO “Abenteuer Regenwald” embarked on an exciting brand relaunch journey. However, during this process, the unexpected challenges of the COVID-19 pandemic and the rapid rise of AI technologies shook things up. These shifts led to a significant change in their audience, prompting the NGO to reinvent itself.

Through strategic realignment and intensive workshops, a fresh brand strategy was developed, featuring a contemporary and digital design that stands out. This modern approach is not only reflected in the visual identity but also in the user-friendly UX and UI design, providing visitors with an engaging and intuitive online experience.

But Abenteuer Regenwald’s presence goes beyond the digital realm. With stylish merchandise like long sleeves, hoodies, and sticker sets, the brand makes a tangible impact in everyday life. These products represent the values and commitment of the NGO, spreading the message of rainforest conservation far and wide.