Akademie für Kinder

Through the Akademie für Kinder (AfK), we are given the opportunity to design a daycare center branding for the first time. We take over the redesign of the existing brand design and implement it in a comprehensive relaunch. The result is a brand identity that is designed in the characteristic style of color field painting according to Rupprecht Geiger. The focus is on expressive colors and high contrasts.

We adopt the key visual of the existing logo and add a new typography with grotesque letters in the Medium and Light cuts. Here, too, there is a striking crinkle line that creates a stylistic link to the key visual. In addition to the business stationery, we design a new hoodie and take care of the layout and development of the new website.