CHOCOVERSUM

The Chocoversum Hamburg gave us the go-ahead to create their first fashion collection for the museum‘s own shop. To do this, we first develop a creative concept idea for the new fashion label, which is to be launched with a strong naming, trendy colourways and handmade motifs. We design a series of meaningful illustrations that will be thematically appropriate for various merchandise products such as T-shirts, hoodies and hip bags available in the museum shop on- and offline. For the first release, the high-quality wearables from „Cocoa Crew“ come with three striking motifs in different colour combinations.