FORST AID

The forest is climate protector number 1! Therefore, together with the Lower Saxony Ministry of Agriculture, we are launching an extensive out-of-home campaign to draw attention to the high importance of controlled reforestation of damaged areas in Lower Saxony‘s forests by experts.

The awareness campaign „#ForstAid – First Aid for our Forests“ aims to communicate diverse core messages in a bundled way. In addition to OOH posters, passenger television and a bus billboard in Hanover, awareness-raising and information dissemination are conducted cross-medially via the campaign website and social media. Visually and textually, we rely on the theme of first aid to evoke a tangible association with forest rescue and reforestation. We create the complete campaign design, from the elaboration of the logo to the design and implementation of the campaign website.