HEINECKE – JUWELIER & ATELIER

For the repositioning of the traditional brand Heinecke, we are implementing an all-encompassing re-branding of the jeweller in an extensive project. Our goal is to expand the Heinecke jewellery store brand with an innovative store concept to include a younger target group, without compromising the traditional core of the brand.

We start with the revision of their brand design, the modernization of the logo and the development of the new store equipment. In the next step, we develop the new space concept, which we divide into a jewellery store and a studio. As site management, we take over the entire planning of the facade and interior design. In the final step, we implement the web and UX design of the new online presence.