For the Hamburg Media School’s trade fair stand, we conceptualise and design a comprehensive graphics and stand concept for their appearance at OMR, which is realised by the trade fair and scenery builder SET IT ON.

In the primary design direction of the university’s new trade fair appearance, we consider not only colours and shapes and practical aspects but, above all, the special spatial conditions of the stand. Thanks to seven-metre-high ceilings and a location directly under the escalator, we can use the room’s depth and natural slopes to install an airy, oversized typography wall that integrates perfectly with the university’s CI. To match, we design an elaborate alum shelf that plays with different levels, hand-drawn merchandise and the HMS Boutique.

For the HMS Boutique at the HMS OMR stand, we are getting active support from artist Danika Arndt and artist Benjamin Stemmer, who will provide visitors to the stand with live-illustrated jute bags on all days.

Der OMR-Messestand für die Hamburg Media School entstand in Zusammenarbeit mit den Messe-, Objektbau und Kulissen Expert:innen von SET IT ON in Hamburg. Ein Spezialist:Innen-Team, das unsere kreativen Ideen und Visualisierungen dank ihrer langjährigen Erfahrung, Materialexpertise und eigenem Maschinenpark perfekt umsetzen und greifbar machen konnte.