HMS Brand Re-Design

Hamburg Media School commissioned us to revise its brand identity extensively to unify the many brochures, wearables, print materials, and online media it had previously produced. The relaunch, therefore, focused on the precise definition of design guidelines for word and figurative marks, grids, graphic elements, and the consistent use of typography and headline hierarchies.

In addition, we developed specific design guidelines for the print and digital areas. We also revised the imagery to represent the identity of Hamburg Media School in a consistent, dynamic, and present way on all platforms.