KLÖNSTEDT

For the vision of a digital village, we are developing a basic strategic concept for orienting the new Klönstedt brand for Julia Nissen, aka @Deichdeern. The new brand will close the gap between city and countryside and bundle the power and target groups of the existing brands Deichdeern and App aufs Land.

We start with the strategic orientation, including the analysis of target groups, trends and the brand purpose and, based on this, develop the naming and the entire brand design, including a comprehensive brand book, icon set and business stationery for the Klönstedt brand.