SNAPCHAT GERMAN REUNIFICATION

We support Snapchat during the official celebrations in the host city of Hamburg in implementing a DOOH campaign for German Unity Day. Based on an AR lens designed by Snapchat for this occasion to promote diversity, tolerance, and unity, we focused on creating out-of-home media that communicate the campaign’s key messages. We rely on concise wording and dynamic motion design of the DOOH visuals to integrate the campaign’s message effectively into the cityscape.